We miss you
If they haven’t been in 60 days, they get a we-miss-you. One person, right day. Regulars never see it. They keep earning points and pay full price.
Main Street shops
More visits.
Bigger tickets.
The next visit isn’t left to chance. A secret sale or an exclusive offer to the people who weren’t coming. Everyone else still pays full price.
The idea
Drive the surge. Keep the margin.
Exclusive offer
A few people get the exclusive offer. Most people that day still pay full price. Everybody else isn’t spammed.
Most pay full price
Ten people walk in. Three had an offer because they weren’t going to come. Seven still pay full price. Customers learn to expect full price. A deal is a rare occasion.
Who this is for
You like what the software can do. You don’t have time to run it.
You already pay the monthly fee. Most shops either blast the whole list or send nothing. I send the right offer to the right people. You keep the store. Margin stays intact.
In your software
Here’s what it looks like when I run it.
Restaurants · coffee · ice cream · smoke shops
FiveStars
Who comes in. Who spends. Who hasn’t been back.
The regular who hasn’t been in 60 days gets a we-miss-you. People who spend more get a secret sale, like Starbucks. Birthday and visit texts go to one person on the right day.
Cafes · restaurants
TapMango
In-store plus your own app.
Off Uber Eats, onto your app: delivery and pickup, they earn points, pay regular price, you keep the profit. Lunch on a slow day. Happy hour only for the people who come then.
Clothing · gift · toy
OneShop
Matches what they like or prefer.
A boutique: Free People buyers get the new color. A gift shop: they bought one thing, the offer is the add-on. NeeDoh fans only. Not a blast to everyone.
From the floor
They already had the software. Then Luke ran it.
I use TapMango. The messages that went out to customers helped. I am shocked. I wish I knew this a little earlier.
Argie, Triple Berry CafeTapMango
I use OneShop. I just had my first customer come in and redeem her welcome back offer.
Abby, Gait + MainOneShop
Spilt Milk Ice Cream ShopFiveStars
Churros Y Chocolates AlgonquinFiveStars
How it works
We take it from here.
1
First meeting
45 minutes. We look at what you already have on, what you want, what you expect.
2
Who gets it
The secret sale goes to a slice of the list. Not everybody.
3
We send it
I build it. You say yes. Then it goes out.
4
Each month
What brought people in, what worked. One round of changes.
Then I run it
You keep the store. I do the sending.
This is not weekly strategy calls, a new register, or a giant agency. If you need those, say so. We’ll point you the right way instead of turning this into something it isn’t.
Luke Maycroft
20+ years on the floor. 10+ years in FiveStars, TapMango, and OneShop. Not a consultant. The person who already knows the software.
Main Street shops, USA and Canada. An L&M Management Consultants company.
What's included
Extra visits without giving away too many discounts.
In
- A 45-minute first meeting to look at your setup, your goals, and what you expect
- We clean up the automatic texts and emails you already have on
- Secret sales to a slice of your list, not a storewide sale
- Each month we tell you what brought people in, plus one round of changes
Not in
- Unlimited extra meetings or edits
- A new register or a new website
- Texts to your whole list that make people tap stop
- Guaranteed sales numbers
Need an extra 60-minute Zoom? $150, on every plan. Need a new register or a simple website? That's L&M, a different conversation.
FAQ
Straight answers.
Do I have to change software?
No. We work in what you already run. Switching is a different conversation, and only if what you have truly cannot do the job.
Is this just discounts?
No. A secret sale or an exclusive offer drives a surge. A storewide sale can wipe out the margin and the profit. Customers learn to expect full price. A discount is a rare occasion, not every Tuesday.
How many meetings?
The first one is 45 minutes. Monthly check-ins depend on the plan. FiveStars at $99 is email only after that. Extra 60-minute Zoom is $150.
Will you keep adding new follow-ups?
No. On TapMango and OneShop we set up the automatic follow-ups in the first 30 days, keep them running, and can update them once a quarter if needed. We do not add a new one every month. FiveStars is the texts and emails that already run, plus the targeted sends on your plan.
Why 90 days?
One month is too soon to tell. Three months is enough to see a real pattern. After that, stay or stop. No hard feelings.
Do you come to the store?
No. The first look, the copy, the graphics, the monthly sends, and the check-in are all remote. If you need someone in the shop, that is a different kind of help.
Start
Pick the software. Start there.
Open the page for what you already run. I take it from there.
Have a question first? Email Luke